Cisco Must Beware Of Competitors

It has been two years since Cisco launched its new partner-led GTM, and Pramodh Menon, MD, Partner Business Group, has done a good job of executing this strategy on the ground in India.

Under Menon’s leadership, Cisco’s channel GTM has seen a significant increase in market coverage; its active partner base also rose from 1,400 to 2,700. As a result, the contribution of SMBs to its business has grown from 15 percent to 30.
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